Skip to content
  1. Free Shipping on orders over $75 USA only!

Doritos 'EK Days' Video Revives Evel Knievel's Daredevil Spirit

Oct 22, 2018

Doritos tapped into Evel Knievel's daredevil spirit for its "EK Days" campaign, a video tribute that leans into the same fearless, larger-than-life energy that made Knievel a household name. The campaign is one of many modern brand collaborations that keep his legend alive for new generations, alongside partners like our official toy collection.

Evel Knievel's jumps, like the legendary attempt at Snake River Canyon, still inspire brands and fans alike. Shop our commemorative posters and read more press coverage on our news blog.

Paige Yahraus Knievel

Leave a comment

Please note, comments must be approved before they are published

{"statementLink":"https://evelknievel.com/pages/accessibility-statement","footerHtml":"","hideMobile":false,"hideTrigger":false,"disableBgProcess":false,"language":"en","position":"left","leadColor":"#146ff8","triggerColor":"#146ff8","triggerRadius":"50%","triggerPositionX":"right","triggerPositionY":"bottom","triggerIcon":"people","triggerSize":"medium","triggerOffsetX":20,"triggerOffsetY":20,"mobile":{"triggerSize":"small","triggerPositionX":"right","triggerPositionY":"bottom","triggerOffsetX":10,"triggerOffsetY":10,"triggerRadius":"50%"}}